Rettix Studio / AI

AI
Production

Generative video and hybrid production used where it expands visual range, speeds iteration or makes otherwise difficult ideas practical.
Generative video / Hybrid production / Concepting / Visual development
The idea

AI is a production tool. The creative decision still has to come first.

We build the visual system around the message first, then choose the production method that makes it strongest.

01

Generative video

Synthetic environments, scenes and motion created around a defined visual direction.

02

Hybrid production

Real footage, photography, 3D, compositing and generation combined where each method is strongest.

03

Visual development

Rapid exploration of locations, treatments, compositions and campaign directions before production.

04

Creative variation

Alternative executions and platform versions developed without rebuilding the entire production from zero.

The advantage is not generating more. It is reaching ideas that would otherwise be too slow, too expensive or impossible.

Generative Video ● Hybrid Film ● Concept Frames ● Virtual Environments ● Compositing ● Variation ● Previsualisation ● Post Generative Video ● Hybrid Film ● Concept Frames ● Virtual Environments ● Compositing ● Variation ● Previsualisation ● Post
Rettix StudioStart a project

Make it
move.

Tell us what you need to communicate and where it needs to work. We will shape the creative direction around the objective.

Start
a project ↗